Form in Art essays

Form in Art essays The object in question is marked as a Syrian, Bronze Age, stone label seal (c. 3rd- 2nd millennium). Most of the seals I have viewed have much more representational forms on them than this object has. I have not been able to find any books which have pictures of items with this name, which leads me to believe that it has been marked wrong. The object resembles a small, oval shaped bead with indentations in the centers of the longer sides, making it look like the number 8. Both sides have the same, simple decoration of carved lines;(if the object is viewed with the hole through its middle going up to down rather than left to right) two vertical lines in the center and four horizontal lines on either side of these. One side of the object is flat, but the other side is convex. After viewing many pictures of seals and cylinder seals, I find it unusual that this object should be marked as a seal because the design of its decoration is so simple. It seems more likely that this object is what one definition calls a token or a small, stone or clay bead worn on a string about the neck. Each token was a different size or shape and stood for different business transactions. An impression would be made in clay or wax signifying that the transaction took place.(1). These tokens were often only a shape that could be recognized as being different from other individuals token shapes, like a persons signature. The indentations and line decoration on the token make it resemble a pair of wings. The shape of the tokens flat side and rounded side are like a human chest cavity. This could be a combination of human (skeleton) and spirituality (wings). There are many depictions of winged gods and goddesses in ancient Near Eastern art. Though this object is highly utilitarian and has little representational decoration, it seems likely that there would be a connection between its wing-like shape and the frequency of wings i...

Scott Berkun on Writers’ Laziness

Scott Berkun on Writers’ Laziness Scott Berkun on Writers’ Laziness Hard work is one of the many things that authors and startups have in common. We know we should expect it, and always think ourselves ready to embrace it, but the truth is that we’re constantly looking for a shortcut. With countless get-rich-quick schemes, myths, or even documented success-stories out there, it is easy to lose oneself in the dream and never really pursue it.To break free of the dream, we’ve invited one of the most famous myth-busters out there to share his thoughts with us. Scott Berkun is a bestselling author of 6 books and renowned speaker on creativity and innovation. Scott has a simple message for authors, which we all need to hear: â€Å"stop being lazy†.You spend a lot of time myth-busting. What is the No. 1 myth you come across to do with writing? Why do you think this myth is perpetuated? Everyone believes there’s a way around the work. People are genuinely mystified when they describe a hard part of it, hoping for a cure, and I te ll them, yes, I feel the same thing, the difference is I keep going. You can’t run a marathon without running many miles first. There are tricks here and there but they only help if you do the work, the tricks don’t eliminate the work.We’re all prone to dreams and that’s a good thing if we don’t confuse them with reality. Sadly many of us do. Myths about life will always be popular because people confuse dreams with reality, that having a dream is enough. There is no dream of writing a novel or changing the world that comes about without sacrifices. Many people use dreams just as something to talk about and never something they really want to do.You answer a lot of questions from new writers. Which are the most common things these writers get stuck on? What are the causes of these problems?Laziness. It usually comes down to laziness, which sounds mean but it’s totally true. I’m not that famous and even if I were, there are far easier places to get coaching on writing from than an author. It’s an old field you know, with plenty of courses, books and coaches waiting to be used. Generally it’s the dreaming thing again. People who are serious will ask serious questions. Instead of â€Å"How do I start?†, which is answered by opening a word processor and typing, they ask â€Å"I’ve written a draft and want to make it easy for friends to critique it. Suggestions?† It’s a very different question that starts by explaining the asker has already put some sweat in.You first self-published back in 2011 - light-years away in the self-publishing world - what are the most exciting developments you are looking at right now in this space?It gets better every year. Even now the quality is so good most people can’t tell the difference, especially for digital books. I see many boutique publishes cropping up that are challenging the old models, and treating authors differently, which is fun to see.You recently wrote that many publishers are â€Å"stuck in an antiquated notion of their value†. In five years time, what do you think will the core value of a publisher? The core value remains the same - sell great books to people and help authors make great books. I just hope they’ll take more advantage of modern tools and ideas in what they do. They’re still catching up to social media, still catching up to how to use Facebook, still catching up to blogging. There’s a new generation of editors that are rising in influence and as they do publishers will change with them. What you folks are doing at Reedsy, and other shops like Booktrope, it is fascinating to watch - unlike big publishers you have no legacy to hold you back and can dive in with fresh ideas on how it’s all supposed to work.But many publishers are asleep at how the romance of getting published has changed. The technological advantage is almost entirely gone, or worse, is a liability because they’re stuck on ideas from the 1980s. Anyone can publish a book today and if they are talented they can publish good books faster and cheaper than a publisher can. Every publishing exec should, on their own, self-publish a book and compare with what their company does. They’ll see how easy it is to replicate what publishers do with freelancers. Many still haven’t done this simple exercise and there’s no excuse for it.There is a romantic notion that marketing shouldn’t be a writer’s job. Is there a place for introvert writers in today’s landscape - those who don’t necessarily like to engage with their audience and cultivate their fan base?The romantic notion is mostly an invention as writers and artists throughout history largely had to hustle to survive, or they wrote for reasons other than fame (a notion often unheard of today). Being an introvert doesn’t mean you can’t cultivate a fan bas e. Social media, blogs and mailing lists makes it easy for someone who writes to use writing as their primary way to interact. It doesn’t have to be personal, but if you want more fans you have to give them something to be fans about. If you don’t want to engage your own audience how can you expect to create or maintain one? You’d either need to be wealthy enough to pay someone to do if for you, or incredibly lucky to find a following without it.Follow Scott and Reedsy on Twitter: @berkun and @ReedsyHQDo you agree that struggling authors’ main problem is laziness? What do you do to keep writing and engaging with your audience?

IS MODERN SOCIETY RATIONAL Essay Example | Topics and Well Written Essays - 2500 words

IS MODERN SOCIETY RATIONAL - Essay Example Evidence of their influence may be found in many features of modernization theory: the frequent use of dichotomous type constructions and concepts such as "social differentiation" and "social system"; an emphasis upon the ability to adapt to gradual, "continual change as the normal condition of stability; the attribution of causal priority to immanent sources of change; and the analysis of social change as a directional" process (Tipps, 1973, p 199-226). Tipps also notes that modernization has been employed mainly as an inclusive rather than discriminating concept. It is used to summarize a great many phenomena rather than to discriminate what is modern from other conditions. The level of analysis which is of crucial theoretical significance is that of society and culture--the national state is normally the focus of interest. Finally, Tipps classified modernization theories into two types, the "critical variable" and the "dichotomous" theories. The first type in volves a single kind of change, such as rationalization or industrialization, and the term modernization becomes virtually synonymous with the critical variable. The second type is more common, and involves the process of transformation of traditional societies into modern ones. The process, then, is defined in terms of the end goal, and the end goal is "often a nation very similar to those in the contemporary West" (Lauer, 1977, pp 304-310). The empirical critique argues that modernization theory contains empirical errors or lacunae. Thus, Tipps points out that the theories tend to ignore the impact of forces external to the changing society; to stereotype the meaning of "traditional"; to ignore the diverse kinds and diverse experiences of so-called traditional societies; and to overemphasize the dichotomous nature of tradition and modernity. Parkin states: "a recent critical shift has been away from explanation to description, while this is a matter of degree, the movement away from functionalism has lessened our preparedness to explain how the 'other' works in favor of describing it." (1982, pg. xiii). Finally, the metatheoretical critique offered by Tipps involves the choices made by the theorists in building their systems of thought. We have already noted the tendency to make modernization an inclusive rather than a discriminating concept. This choice toward inclusiveness, argues Tipps, has led the theorists to make the concept "unparsimonious and vague." The concept has lost contact with the empirical reality to which it supposedly refers, and at the same time it is used to refer to "an incredible number of changes at virtually all levels of social reality" (Lauer, 1977, pp 304-310). Thus, Tipps call for a redirection of modernization theory. There are, of course, some efforts in that direction. Frank himself, along with a number of other scholars, is viewing the process of modernization in Marxist terms. There have been other efforts to look at modernization at the individual level in terms of cognitive transformation. No theory has yet been

Relationship of the government and the religion Essay

Relationship of the government and the religion - Essay Example Relationship of the government and the religion. In his writing in the Virginia statute for religious freedom, Jefferson made statement about the freedom of conscience and the Principe of separation between the state and the church. The Virginia religious freedom statue was rooted in Jefferson philosophy. The statute was passed by Virginia general assembly in January 1786. It is among the first amendment that sort to protect the freedom of religion. The first paragraph of the statute proclaimed freedom of thought. According to Jefferson, the nature God gives a man the freedom to choose his religious belief. Jefferson argues that since the God has given the man freedom of thought – to believe or not to believe- there should be no law that compels a man to follow any religion. Individuals are free to worship as they please with no discrimination. Jefferson wanted the assembly to enact that individuals should not be forced be to support any religious worship, or enforced, restrained in their bodies and/or goods or suffers due to their religious opinion or belief. Moreover, all individual are free to profess and by argument maintain their opinion on religious matter. Their opinion on matters of religion should not affect in any way their civil capacities. The two clauses seem to uphold the view of the Jefferson. The establishment clause prevents the state from influencing any religious opinion on its citizen. The free exercise clause, protects the citizens right to practice their religion as they please.

Web Communities Essay Example for Free

Web Communities Essay The movie Julie and Julia directed by Nora Ephron and starring Meryl Streep and Amy Adams released last year 2009 is the story of Julie Powell (played by Amy Adams), a call canter agent in Lower Manhattan Development Corporations in New York in 2002. Her job is answering phone calls and providing assistance to all the victims of September 11 attacks and other related complaints. This movie made an impact to all people who loves to cook besides having regular work. What makes this movie significant is that it is based on Julie Powell’s blog which has indeed made an impact. Her blog eventually went on to become a book in 2005 titled Julie and Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen which was later renamed Julie and Julia: My Year of Cooking Dangerously when printed on paperback. Her book, as well as that of American culinary icon Julia Child (played by Meryl Streep), My Life in France, would be the basis of the film’s story. From one dream, the story itself influenced everybody. All the wonderful ideas and dreams to make it happen are really hard to do. But in this movie, the two main characters give their insight on how they make their dreams come true and they believe on it. As Julie takes on the challenge to cook all the recipes in the book of legendary chef Julia Child titled, Mastering the Art of French Cooking which was published in 1961. She plans to cook all of her 500-plus recipes within a year. At the same time, Julie would write a blog to share her cooking progress and she also shares it to everybody through online blogging that her husband Eric taught her how to write a blog. He is a very patient husband who strongly believes in her that she is a good writer and she can accomplish the challenge. At the same time, the scenes from the movie would shift to Julia Child, depicting the early years of her cooking career in Paris (Ephron). On the first day of the challenge, Julie writes all her plans on that day and what kind of recipe she will cook. At first, it seems that everything awkward or strange. She also wonders if there is anybody listening on her while she is writing down her progress. From time to time, whenever she updates her blog, it seems like she is talking to herself. She is also expecting that someone would leave comments for her. One day, while she was in the office, she received the first and only comment from somebody, and she never expected that it would come from Julia Child herself, who commented that Julie must be clueless about what she is doing. Each passing day, she is having difficulty in some of the recipes because of the instruction and it also shows her aversion to eggs but she took it as a challenge to cook and eat it for the first time in her life and realized she loves it. So many days passed for her to complete the challenge, and blogging gives her a lot of devotion until she finally accomplished it. (Ephron) Blogging is made for personal writing about ones person life, writing and updating it with whatever one wants to write, whether it is about a hobby or some other interest one would like to share with others. When people read blogs, it would arouse their interests and from there create a chain reaction as more and more people would write a blog on a similar topic they share and sooner or later, became something worth discussing. Blogging has a way of attracting people who share common interests and the end result is the creation of web communities. Although this is also mirrored by real-life communities, one advantage web communities have is it is more far-reaching and can go beyond borders and touch base with anybody around the world which is virtually connected online. This is one of the wonders of the Internet as it connects people the world over transcending borders and uniting them with a common interest. Works Cited Julie and Julia. Dir. Nora Ephron. Perf. Amy Adams Meryl Streep. 2009.

Maslow Essays -- essays research papers

Maslow’s Hierarchy of Needs & Myers-Briggs Type Indicator Introduction Like in sports, in business the performance of team is not just based on the individual talents. It is also, and maybe even more, based on the global efficiency of the team. To be efficient, a team leader needs to ensure that all the team players are pulling at the same rope, towards the same direction. That first step ensures that all the energy that is spent, is used in favor of the objective and not against it. A second step is to set the team organization, in a way that each team member is in the position to deliver its maximum performance. To make this possible, a team leader has to understand the individuals’ and interpersonal dynamics of the team. Personality tests and concepts such as the Maslow’s Hierarchy of Needs and the Myers-Briggs Type Indicator are two of the most used tools used by leaders to understand and manage these dynamics. Criteria to use when selecting a team member   Ã‚  Ã‚  Ã‚  Ã‚  An individual’s resume will tell what one can do, but it will not tell how well one will be able to do it, in a given team and situation. Team leaders have to select team members for skills but also for their potential to fit and perform well in the team. As Kris Frieswick says â€Å"companies are increasingly taking steps to ensure that the hires they make are a good fit, not only with the job description but also with the people whom they will be working† (Frieswick, 2004). While making sure that one will fit well in a work environment, it is also important to ensure that one will be motivated to perform well. â€Å"Since management is all about getting things done through others, knowing [what motivates] and how to motivate others can improve the effectiveness of the managers†. (Buhler, 2003). The selection process used in the simulation   Ã‚  Ã‚  Ã‚  Ã‚  The members selected in the simulation are Daniel Nichols, Lisa Stafford, Nicola Minelli and John Connor. They all are good performers at work, which demonstrate that put in the right situation they can achieve and exceed their objectives. They all have different levels of aptitudes in areas such as manage conflicts, communicate with others, meet a deadline, analyze and report on a situation or take the appropriate actions to solve a problem. All these aptitudes were required at different levels to complete the... ...while â€Å"Perceivers† will keep their mind opened for new discussion and analysis. The Maslow’s Hierarchy of Needs   Ã‚  Ã‚  Ã‚  Ã‚  As George Hayhoe says, â€Å"Abraham Maslow's theory of the hierarchy of needs holds that much of human behavior is motivated by unsatisfied needs and the lower-level needs must be satisfied before higher-level needs can be addressed.† (Hayhoe, 2004). Maslow defines the human needs in five categories, often represented as a pyramid. From the bottom, one can find the â€Å"physiological† need such as food and water. The second level is the need for â€Å"safety†, which includes physical and emotional needs for safety. The third level is the â€Å"social† need, the need to belong to a group such as family or friends. The fourth level is the need for â€Å"esteem† such as being appreciated and being confident. The fifth and last level is the need for â€Å"self-actualization†. In this highest category, the objective is to achieve a level of competency in a certain activity or mastery of a skill (Jones, 2004). It is not for in dividuals to feel being better than others are, is to â€Å"have peace and satisfaction in who they are and what they are capable of doing† (Jones, 2004).

Karl Marx and Old Major

Karl Marx believed that the policies of the government should be controlled by the lowest working class rather than the upper middle class. â€Å"The first step on the path to the workers' revolution is the elevation of the proletariat to the position of ruling class (â€Å"Dictatorship of the Proletariat†). † As the animals was the labor community of the farm they should command, â€Å"getting rid of Man, and the produce of our labor would be our own (Orwell 7). † Just like Karl Marx, Old Major also believe that a community should be ruled by those who work for it, not the upper middle class.The power concentrated in the hands of the minority was getting in the way of the development of communism. â€Å"The theory of communism may be summed up in one sentence: abolish all private property (â€Å"Chapter II. Proletarians and Communists†). † Their lives was simple, â€Å"The animals were born and given just so much food as will keep the breath in ou r bodies, and those who are capable of it are forced to work to the last atom of their strength (Orwell 6). The majority works on behalf of a minority, this small piece grows while the overall decays, the labor of the animals it isn't in their favor, Mr. Jones takes advantages of them just like the capitalism system. In a socialist society, everyone would receive an equal amount of goods. In Critique of the Gotha Programme, Karl Marx said â€Å"From each, according to his ability, to each, according to his need (â€Å"Critique of the Gotha Programme†).Manor farm would support a dozen horses, twenty cows, hundreds of sheep- and all of them living in a comfort and a dignity that are now almost beyond their imagination (Orwell 7). † In the farm, the animals were underfeed in a land where everybody could eat properly as Marx and Old Major believes every goods should be equally divided. Karl Marx wanted the equality between the proletariat and the bourgeoisie. Rachel McHenr y wrote about his theories, â€Å"It was also Marx's belief that before complete equality could take place there must be a dominance of the proletariats.The dictatorship of the former lower class will last for a short while, this being necessary for order's sake. (â€Å"Encountering Communism: The Theories of Karl Marx†). † Man serves the interest of no creature except himself, no one should be submissive to another. And among the animals let there be perfect unity (Orwell 10)† In Animal farm, Karl Marx ideas are mirrored by Old Major ideas, the union of the lower classes is the power of change.

Marketing Analysis

As part of a multinational marketing policy, in this cases for Enshrines, the term local marketing means specific marketing actions and appropriate at the scale and geographical particularities of each potential market. Whether international or local marketing they are based on the same concepts. But, at an international level, the marketing approach is more difficult and we have to consider more important points. At an international level, we must learn more about culture and differences between each cultures to avoid cross-cultural risk for example.We can summarized that the international arresting differs from domestic marketing in that we have to take care about more facts like socio-cultural particularities or figures. Then, international marketing is more difficult to understand than marketing at a local level. To fix more at the expectations of customers, companies can do a global marketing strategy which is a marketing concepts of a global strategy with local adaptations. In this cases, Enshrines do a global marketing. Marketing concepts & approaches A marketing strategy firm is a step of reflection and study with the goal of being as close to matching demand and supply.This approach is in the heart of the strategy of the firm. The goal for the company is to focus on increasing revenues, market share and customers by constantly differentiation, adjustment of supply solvent and increasing economies of scale. This process takes place in three steps : the segmentation, targeting and positioning which is corresponding to the three phases S. T. P (Segmenting, Targeting, Positioning) of the Framework of Dawn Jacobin. Ð’Â « up Ð’Â » Here, the Ð’Â « UP present correspond at the conceptions approaches of the Enshrines to its market. Price : For the France market, Enshrines have large range of price.Count 1 79 to 1800? for a machine. For the pod, they cost approximately 0,35? per pod which is less than a coffee in a traditional coffee shop but more ex pensive than a coffee in filter. The do differentiation by premium but often, they put promotion offers on machine, in Christmas time for example. Product : They have a large range of product. Each range count 3 – 6 machine per range, all design, refine and modern. Enshrines apply a luxury policy for each product. For the pod, Enshrines do a color code, to facilitate for the client to recognize their favorite coffee.Also Nestle sell Ð’Â « must-have Ð’Â », all print Enshrines Ð’Â » like cups, sugars, gift boxes†¦ Promotion : For their communication policy they inspirited by luxury brand. Enshrines do also a large communication and a restricted distribution which reduce the price sensibility of customers. Enshrines are innovative also because they create event and they were first at launch with mobile marketing Enshrines have a strong advertising policy. They spend MM? per year and MM? just for France which represent 20% of their turnover.In 2006 they launch th e Ð’Â « saga Clooney Ð’Â » with the famous slogan Ð’Â « What Else Ð’Â ». With this strategy of personalization, they improve their brand's image, conquer synod impious of coffee excellence. In internet : MM link about Enshrines in Google, KICK visit on the official website and nearly MM faceable fans. Place : Enshrines select precisely their resellers. They sell in Enshrines shop, on the internet. Moreover, in France Enshrines have choose larges specialized store like Fauna or Ballooner, large Ð’Â « premium Ð’Â » store like Galleria Lafayette, Culinary.They also do mail order selling with La Reroute or Less 3 cuisses. Segmentations, Targeting & Positioning Segmenting a market is a marketing technique that involves subdividing a market according to various criteria. The next step is to create a representation of a group of consumers sharing some common criteria that can be geographical, psychological, ethnic, cue Trial, demographic The goal is to then define a product so to make it attractive to a consumer group. Subgroups must be defined and identified to be measurable, homogeneous, substantial, relevant and attainable.Targeting is to choose the segment or segments of a population (see segmentation) likely to buy a product. This phase allows for an assessment of he relative attractiveness of each segment for the product or service. Ultimately, this allows the company to choose what(s) segment(s) can be targeted based on its products, and depending on the expected profitability. At first,the positioning it is to identify the specificity of a company, a brand, a product or service that allow differentiation with the competition.In a second step, the positioning is to define the nature and specific features that you want to provide the product, brand or company to differentiate themselves in the market. The positioning differentiation allows a product to be perceived s one by a group of consumers (see segmentation). For Enshrines, they app ly the same segmentations, targeting and positioning ATA local level and at an international level. They are working on the coffee market especially in the coffee in pods. Then, they are concentrated on the segment of coffee in capsule specifically in a premium segment.This is a niche positioning. For this, Enshrines target their customer about : socio-economic criteria, about their income, specifically on middle to upper class (SSP+). And Enshrines target also by cryptographic criteria, people who are attract by new technologies. Often this kind of customers are concerned about quality and design seduction. About the age, Enshrines focus on the segment 30 to 50 years old. At the beginning they start on BIB market but it was a fail then they repositioning on a BBC market.Customer acquisition Thanks to their particular knowledge on marketing, they try to make the coffee, which is at the beginning, a current product a luxury product. For this, they convince the potential customer to i nvest in a Newspaper's machine to be an active member of Ð’Â « club Enshrines Enshrines want also to offer at customer's an professional express at home without the big tradition anal ND expansive machine. Thanks to their innovation, Enshrines can propose a real express at a small price. They attract their customer to with a large and famous promotion on media like TV advert or sponsoring.Customer retention Indeed, the brand managed to create a combined product offering, which involves the initial and only purchase of equipment , followed by its regular purchase refills for it to continue to operate. Strategy & future trends About the strategy, Enshrines is a very good example of a strong understanding of the market and future trends. In spite of many competitors Taoism, Senses, etc) They are leader of pods coffee market, in machine innovation and customer's fidelity. Thanks to the steady increase of the segment in portion's coffee market, they can apply a differentiation and an innovation policy.To difference themselves about competitors they made for example Ð’Â « grand crush which are an exception anal coffee, they created ingenious machine with sweet design and developed an unique client service. Moreover, they work on an exclusive distribution (in closed circuit). The distribution of sales are made 50% on internet, 25% by phone and 25% in shops. They have their own network for the distribution implying that reduce of cost, fast of launch but it restraint the market and demanded heavy investments.But to avoid problems, Enshrines have signed a co-branding contract (Usurps/Magic) which involve a selective distribution in France for example. For their BIB, they created NBC (Enshrines Business Coffee Solutions) to help and customize at best Bib's services. P Estes Politic : Enshrines wish to fight against all pollution's form and they try to develop CEO-responsibility in customer's behavior. Economic : Coffee sell are decreasing but segment valor of th is market still increase (+3,6 n 2009) Increase of market valor in pod segment Enshrines have a lot of competitors like Taoism or Sense. The price of raw materials still increasing.They have also a strong Ð’Â « concurrence Ð’Â » of substitute in hot drink like the thee or milk which, for example, is a strong danger in Asian country because they prefer thee as coffee. Increase also of price consumption which involve lower coffee consumption because of the increasing of coffee price. Social : Coffee is the most consume drink with a high social valor symbol of social integrity. For several years, we can see an emergence of the monadic market, tit the implantation's of many Struck for example. Mode of consumption are also changing : people take more and more care about gustatory pleasure.Nowadays time of meal is reduce and more and more people are force to adopt a fast lifestyle. A tendency for individualism which is link the 1 pod systems of Enshrines. The traffic coffee is the leader in the market and its also the customer's preference. There is also a growing awareness of the customers for production methods and processes. Technological . Enshrines make constant innovation (at pods level or machine level) which is strong advantage between the competitors. Nowadays, Internet service providers are still increasing and an increase of the access internet involve the increase Of the segment Of online shopping.Ecologic : Customers are more and more sensible about sustainable development and about protection of the environment. We can see also an exponential wave of consumption of organic products and ethically produced product. Legal : Nowadays more and more patent are submitted. The patent which protected the pods fell in the public domain in 201 2 which open the market at the competition. In France for example, rules about laity of coffee consume are voted like in October 2001, the French minister for a decree about sells of coffee, the packaging and the co mposition of the coffee. Marketing Analysis The company that is going to be analyzed in the report is Nestle with its brand Nescafe. Thus, the industry is consumer goods, the product instant coffee. The two core areas chosen for the analysis are market segmentation and targeting and promotion. Market segmentation and targeting. In the major part coffee is usually preferred by both male and female at the age of   20 to 45 approximately. Children are usually not allowed to drink much coffee, since caffeine is believed to provoke special hyper reaction. Older people, in turn, are trying to avoid coffee because at this age they are taking special care for their health. Thus, the typical segmentation in the sector can be represented in the following way: Demographic characteristics: men and women from 20 to 45; single/married/married with children; elderly people who prefer decaffeinated coffee. Economic: low, middle and premium segments; Consumption habits: regular buyers, random buyers; those who prefer to drink coffee at coffee bars/ those who prefer to drink coffee at home / those who prefer take-outs; those who prefer to drink coffee alone/ in a company; Psychographical characteristics: people who lead active style of life/passive style of life; people who prefer status/price/taste/convenience; businessmen/students/working people. (Cateora, 1990, p.116) Thus, it is obvious that market segmentation is follows four major criteria in order to distinguish certain groups and clusters. Nestle’s segmentation is quite thorough what helps the company to understand the needs of each separate group and satisfy those needs in the best possible way. Moreover, thorough segmentation allows the company to focus on specific segments, or simply saying to distinguish target segments. Thus, Nestle’s â€Å"Nescafe† target segments are: 1. Married and married with children people who prefer to drink coffee alone at home and buy instant coffee on a regular basis. It is caused by the fact that those people are oftentimes busy and they do not have time to brew their coffee. Moreover, those who have children usually face the problem that if they leave the coffee in the coffee machine, their children might tempt to drink it. Moreover, oftentimes there is too much coffee left in the coffee machine, which means the unnecessary waste. Yet, if you leave, it is going to be not fresh. Englishmen, however, prefer only fresh coffee. 2. Students who simply do not have coffee machines and prefer instantaneous coffee, which they can easily make at any given time. Generally, the main target segment of Nescafe are people with high or more than average income. Moreover, it is important to notice that Nestle targets younger audience. That is why , it is very important for the company with such a strong brand as Nescafe to distinguish the core values for this type of customers. Such values are individuality, independence, pleasure, self-confidence. Thus, the brand is positioned as the one, which has extraordinary taste that you want to enjoy every day. Promotion. Segmentation and targeting are preliminary stages that allow the company to understand what tools of promotion will be the most effective for the given brand. In our case, Nestle uses various tools of promotion. Large-scale advertising. Nescafe is advertised using a wide range of different media – TV, radio, printed media and Internet. Corporate site and brand site are believed to be an excellent tool of promotion, as it can host a good deal of detailed information about the brand. In fact, Nescafe has its own web-site separate from the site of the producer Nestle. Nescafe site was created in order to give its target audience ampful information about the product and the brand in particular. Moreover, the company believes TV commercial as an excellent method to keep brand awareness and brand recognition about the brand on the highest level. The key message that is being delivered is that Nescafe is a wonderful taste that needs to be enjoyed and enjoyed. Global commercial portraying woman in a peculiar garment trying to become unnoticed by her husband to be able to enjoy Nescafe alone is the best proof of that. Thus, we can see that brand managers of Nescafe are emphasizing physical qualities of the product, specifically its taste. Publicity. Publicity is achieved by creating different kinds of informational grounds. It can be sponsorship of certain events that are covered by different types of media. It can be informational articles discussing the problem of coffee-drinking. It can also be different special events that are also covered in media.   For instance, in 2004 in England there was a contest the winners of which could experience a luxury balloon flight and stay in the country hotel house. The event was transmitted via TV. This was a great informational ground and thus the cause of publicity. The main message that is delivered via publicity is that Nescafe is a reliable trustworthy and responsible brand. Thus, drinking Nescafe one can be sure of its exceptional quality. In other words, publicity is aimed to ensure good reputation of Nescafe and ultimately to form a strong brand loyalty of customers. Sales promotion. Especially popular are different contests and point of sale promotion, where the company used sampling to enhance brand awareness, to increase the level of initial ties and stimulate people to experience the taste of Nescafe. For instance, a lot of corporate Nescafe mugs are constantly given with the purchase of certain brand products. Moreover, special place is given to merchandising, as the company recognizes the importance of the fact that the product should be very appealing while being on the shelf, especially it concerns the instant coffee in bags, which is usually purchased at the very last minute. So, it is important that it is situated closer to the cash register In such a way, brand promotion that used by the company is based on the variety of tools. Moreover, it is important to keep in mind that those tools should be congruent with the target segments. Target segments, in turn, might be distinguished only as the result of thorough market segmentation using as many criteria, as possible.   Nestle makes emphasis on advertising, different PR activities (sponsorship, special events, publicity), and sales promotion. References Applbaum K. â€Å"The Marketing Era† Routledge, New York, 2004 Brown S. â€Å"Imagining Marketing: Art, aesthetics and the avant-garde† Routledge, London, 2000 Cateora P. †International Marketing†, 7th ed. Irwin, Homewood, IL, 1990 Laforet S. (1999)  «Managing Brand Portfolios: Why Leaders Do What They Do† In Journal of Advertising Research, vol.39, p.23 Parsons A. (1996) â€Å"Nestle; The visions of local managers† In The McKinsey Quarterly, no.2, pp.21-22 Nescafe official web site. www.nescafe.com Nestle’s official web site. www.nestle.com Marketing Analysis As part of a multinational marketing policy, in this cases for Enshrines, the term local marketing means specific marketing actions and appropriate at the scale and geographical particularities of each potential market. Whether international or local marketing they are based on the same concepts. But, at an international level, the marketing approach is more difficult and we have to consider more important points. At an international level, we must learn more about culture and differences between each cultures to avoid cross-cultural risk for example.We can summarized that the international arresting differs from domestic marketing in that we have to take care about more facts like socio-cultural particularities or figures. Then, international marketing is more difficult to understand than marketing at a local level. To fix more at the expectations of customers, companies can do a global marketing strategy which is a marketing concepts of a global strategy with local adaptations. In this cases, Enshrines do a global marketing. Marketing concepts & approaches A marketing strategy firm is a step of reflection and study with the goal of being as close to matching demand and supply.This approach is in the heart of the strategy of the firm. The goal for the company is to focus on increasing revenues, market share and customers by constantly differentiation, adjustment of supply solvent and increasing economies of scale. This process takes place in three steps : the segmentation, targeting and positioning which is corresponding to the three phases S. T. P (Segmenting, Targeting, Positioning) of the Framework of Dawn Jacobin. Ð’Â « up Ð’Â » Here, the Ð’Â « UP present correspond at the conceptions approaches of the Enshrines to its market. Price : For the France market, Enshrines have large range of price.Count 1 79 to 1800? for a machine. For the pod, they cost approximately 0,35? per pod which is less than a coffee in a traditional coffee shop but more ex pensive than a coffee in filter. The do differentiation by premium but often, they put promotion offers on machine, in Christmas time for example. Product : They have a large range of product. Each range count 3 – 6 machine per range, all design, refine and modern. Enshrines apply a luxury policy for each product. For the pod, Enshrines do a color code, to facilitate for the client to recognize their favorite coffee.Also Nestle sell Ð’Â « must-have Ð’Â », all print Enshrines Ð’Â » like cups, sugars, gift boxes†¦ Promotion : For their communication policy they inspirited by luxury brand. Enshrines do also a large communication and a restricted distribution which reduce the price sensibility of customers. Enshrines are innovative also because they create event and they were first at launch with mobile marketing Enshrines have a strong advertising policy. They spend MM? per year and MM? just for France which represent 20% of their turnover.In 2006 they launch th e Ð’Â « saga Clooney Ð’Â » with the famous slogan Ð’Â « What Else Ð’Â ». With this strategy of personalization, they improve their brand's image, conquer synod impious of coffee excellence. In internet : MM link about Enshrines in Google, KICK visit on the official website and nearly MM faceable fans. Place : Enshrines select precisely their resellers. They sell in Enshrines shop, on the internet. Moreover, in France Enshrines have choose larges specialized store like Fauna or Ballooner, large Ð’Â « premium Ð’Â » store like Galleria Lafayette, Culinary.They also do mail order selling with La Reroute or Less 3 cuisses. Segmentations, Targeting & Positioning Segmenting a market is a marketing technique that involves subdividing a market according to various criteria. The next step is to create a representation of a group of consumers sharing some common criteria that can be geographical, psychological, ethnic, cue Trial, demographic The goal is to then define a product so to make it attractive to a consumer group. Subgroups must be defined and identified to be measurable, homogeneous, substantial, relevant and attainable.Targeting is to choose the segment or segments of a population (see segmentation) likely to buy a product. This phase allows for an assessment of he relative attractiveness of each segment for the product or service. Ultimately, this allows the company to choose what(s) segment(s) can be targeted based on its products, and depending on the expected profitability. At first,the positioning it is to identify the specificity of a company, a brand, a product or service that allow differentiation with the competition.In a second step, the positioning is to define the nature and specific features that you want to provide the product, brand or company to differentiate themselves in the market. The positioning differentiation allows a product to be perceived s one by a group of consumers (see segmentation). For Enshrines, they app ly the same segmentations, targeting and positioning ATA local level and at an international level. They are working on the coffee market especially in the coffee in pods. Then, they are concentrated on the segment of coffee in capsule specifically in a premium segment.This is a niche positioning. For this, Enshrines target their customer about : socio-economic criteria, about their income, specifically on middle to upper class (SSP+). And Enshrines target also by cryptographic criteria, people who are attract by new technologies. Often this kind of customers are concerned about quality and design seduction. About the age, Enshrines focus on the segment 30 to 50 years old. At the beginning they start on BIB market but it was a fail then they repositioning on a BBC market.Customer acquisition Thanks to their particular knowledge on marketing, they try to make the coffee, which is at the beginning, a current product a luxury product. For this, they convince the potential customer to i nvest in a Newspaper's machine to be an active member of Ð’Â « club Enshrines Enshrines want also to offer at customer's an professional express at home without the big tradition anal ND expansive machine. Thanks to their innovation, Enshrines can propose a real express at a small price. They attract their customer to with a large and famous promotion on media like TV advert or sponsoring.Customer retention Indeed, the brand managed to create a combined product offering, which involves the initial and only purchase of equipment , followed by its regular purchase refills for it to continue to operate. Strategy & future trends About the strategy, Enshrines is a very good example of a strong understanding of the market and future trends. In spite of many competitors Taoism, Senses, etc) They are leader of pods coffee market, in machine innovation and customer's fidelity. Thanks to the steady increase of the segment in portion's coffee market, they can apply a differentiation and an innovation policy.To difference themselves about competitors they made for example Ð’Â « grand crush which are an exception anal coffee, they created ingenious machine with sweet design and developed an unique client service. Moreover, they work on an exclusive distribution (in closed circuit). The distribution of sales are made 50% on internet, 25% by phone and 25% in shops. They have their own network for the distribution implying that reduce of cost, fast of launch but it restraint the market and demanded heavy investments.But to avoid problems, Enshrines have signed a co-branding contract (Usurps/Magic) which involve a selective distribution in France for example. For their BIB, they created NBC (Enshrines Business Coffee Solutions) to help and customize at best Bib's services. P Estes Politic : Enshrines wish to fight against all pollution's form and they try to develop CEO-responsibility in customer's behavior. Economic : Coffee sell are decreasing but segment valor of th is market still increase (+3,6 n 2009) Increase of market valor in pod segment Enshrines have a lot of competitors like Taoism or Sense. The price of raw materials still increasing.They have also a strong Ð’Â « concurrence Ð’Â » of substitute in hot drink like the thee or milk which, for example, is a strong danger in Asian country because they prefer thee as coffee. Increase also of price consumption which involve lower coffee consumption because of the increasing of coffee price. Social : Coffee is the most consume drink with a high social valor symbol of social integrity. For several years, we can see an emergence of the monadic market, tit the implantation's of many Struck for example. Mode of consumption are also changing : people take more and more care about gustatory pleasure.Nowadays time of meal is reduce and more and more people are force to adopt a fast lifestyle. A tendency for individualism which is link the 1 pod systems of Enshrines. The traffic coffee is the leader in the market and its also the customer's preference. There is also a growing awareness of the customers for production methods and processes. Technological . Enshrines make constant innovation (at pods level or machine level) which is strong advantage between the competitors. Nowadays, Internet service providers are still increasing and an increase of the access internet involve the increase Of the segment Of online shopping.Ecologic : Customers are more and more sensible about sustainable development and about protection of the environment. We can see also an exponential wave of consumption of organic products and ethically produced product. Legal : Nowadays more and more patent are submitted. The patent which protected the pods fell in the public domain in 201 2 which open the market at the competition. In France for example, rules about laity of coffee consume are voted like in October 2001, the French minister for a decree about sells of coffee, the packaging and the co mposition of the coffee.

7 money habits to master in your 20s

7 money habits to master in your 20s It’s never too early to start making smarter financial decisions. With any luck, you’ve already begun a good fiscal regime for yourself in your twenties and are now cultivating the good habits you’ll need to be solvent as you progress in your life and your career. If you haven’t begun yet and are nearing your thirtieth  birthday, it’s not too late to start. Begin by folding some or all of the following 7 practices into your life- your future self will thank you for it. 1. Create a budgeting plan.You may have gone to the trouble of drawing up a budget or downloading an app to help you keep on the financial straight and narrow, but that won’t do any good if you don’t actually use them. Use the tool that you like the best to make sure you’re not spending more than you’re earning. Part of your budget should include a set minimum of earnings you’re confident you can squirrel away every month.2. Pay down debt.The avera ge American grad owes over $37,000 in student loans and the average household owes over $8,000 on their credit cards, so don’t feel alone if you’ve accumulated some debt. Just make a point of paying it down as aggressively and early as possible to avoid paying twice the original amount later in life. This will likely take a fair share of effort and a whole lot of self-control. You might have to skip drinks out, scale back on your vacations, or even getting a second job, but in the end you’ll be glad you didn’t put off paying off your debt.3. Don’t blow every paycheck.It’s hard when rent and bills knock your paycheck down to almost nothing, but you must resist the urge to think of the remainder as fun money. Try to boil your necessities down to a small number and put the rest away in savings. If you can start saving 10% of every check now, you’ll be golden. Remember, you’re saving for the long term.4. Cook for yourself.If you su ccumb to the lure of take-out lunches or dinners more than one or two times a week, you’re spending a ton of unnecessary cash. Add the costs of your restaurant meals one week and take a good hard look at the total.  Part of budgeting involves allotting a weekly amount to spend on food. If your dining out costs exceed a sensible weekly total, you’ll need to cut back. Your dollar will stretch much further when you cook for yourself with fresh, whole foods: think vegetables, grains, pasta, and beans.5. Splurge on the items that matter.There are plenty of things you will want to go budget on, but there are some items for which you really should pay a bit extra. Purchasing a cheap piece of furniture may seem like a smart move- until it falls apart in a year or two and you end up having to spend even more on a replacement. Shopping for quality will likely save you money in the long run, so look for furniture that won’t fall apart, energy-saving appliances you wonâ⠂¬â„¢t have to replace or pay extra for on your utility bill, and a car that won’t conk out after a year.6. Save for retirement.You should have long-term monetary goals for savings and growth. If you don’t, come up with some. Talk to a financial planner or open a money market account. And don’t forget to start putting away the maximum amount possible every year towards your retirement as soon as you have that flexibility. For most people, the times of sticking with a company for 25 years and getting a pension are long gone. You’ll have to look out for yourself.7. Be happy where you are.Coveting other people’s shiny things or fancy houses can lead to unrealistic goals and cause you to spend money on things you don’t really need. If you spend your hard-earned money on things beyond your means to keep up with an unattainable image, you’ll end up broke and unhappy. Create your own ideals, and know that it might take many, many years to re ach them. And that’s okay! You never know how friends with fabulous Instagram lives get their money- don’t assume that you’re behind if you don’t match up. Keep your eyes on your own life and financial journey.

Biography of Helen of Troy, Cause of the Trojan War

Biography of Helen of Troy, Cause of the Trojan War Helen of Troy is a character in Homers classic epic poem, the Iliad, written in the 8th century about the Trojan War, imagined by the Greeks to have occurred about 500 years earlier. Her story is one of the most dramatic love stories of all time and is said to be one of the main reasons for a 10-year war between the Greeks and Trojans, known as the Trojan War. Hers was the face that launched a thousand ships because of the vast number of warships the Greeks sailed to Troy to retrieve Helen. Fast Facts: Helen of Troy Known For: She was the most beautiful woman in the ancient Greek world, the daughter of the king of the Greek gods, and the cause of the 10-year Trojan War between Troy and Sparta.Birth: In Sparta, date unknownParents: The king of the gods, Zeus, and the wife of the Spartan king Tyndareus, Leda; or perhaps Tyndareus himself and the goddess of retribution, Nemesis, who gave Helen to Leda to raiseDied: UnknownSiblings: Clytemnestra, Castor, and PolluxSpouse(s): Theseus, Menelaus, Paris, Deiphobus, Achilles (in the afterlife), perhaps five others In the Iliad, Helens name is a battle cry, but her story is not told in detail: the Iliad is chiefly a mans story of the conflicting passions and struggles of men on opposing sides of a great battle.  The Trojan War was central to the early history of ancient Greece. Details of Helens story are provided in a group of poems known as the epic cycle or the Trojan War Cycle, written in the centuries after Homer. The poems known as the Trojan War Cycle were the culmination of many myths about the ancient Greek warriors and heroes who fought and died ​at Troy. While none of them have survived to this day, they were summarized in the second century CE by the Latin grammarian Proclus and in the ninth century CE by the Byzantine historian Photius. Early Life The Trojan War Cycle is based on a story from the legendary period of ancient Greece, a time when it was common to trace lineage to the gods. Helen is said to have been a daughter of the king of the gods, Zeus. Her mother was generally considered to have been Leda, the mortal wife of the king of Sparta, Tyndareus, but in some versions, the goddess of divine retribution  Nemesis, in bird form, is named as Helens mother, and the Helen-egg was then given to Leda to raise. Clytemnestra was the sister of Helen, but her father wasnt Zeus, but rather Tyndareus. Helen had two (twin) brothers, Castor and Pollux (Polydeuces). Pollux shared a father with Helen and Castor with Clytemnestra. There were various stories about this helpful pair of brothers, including one about how they saved the Romans at the Battle of Regillus.​ Helens Husbands   The legendary beauty of  Helen  attracted men from afar and also those close to home who saw her as a means to the  Spartan  throne. The first likely mate of Helen was Theseus, the hero of Athens who kidnapped Helen when she was still young. Later Menelaus, brother of the Mycenaean King Agamemnon, married Helen.  Agamemnon  and  Menelaus  were sons of King Atreus of Mycenae and were therefore referred to as  Atrides. Agamemnon married the sister of Helen, Clytemnestra, and became king of Mycenae after expelling his uncle. In this way, Menelaus and Agamemnon were not only brothers but brothers-in-law, just as Helen and Clytemnestra were sisters-in-law. Of course, the most famous mate of Helen was Paris of Troy, but he wasnt the last one. After  Paris  was killed, his brother  Deiphobus  married Helen.  Laurie Macguire, writing in  Helen of Troy From Homer to Hollywood, lists the following 11 men as husbands of Helen in ancient literature, proceeding from the canonical list in chronological order, to the 5 exceptional ones: TheseusMenelausParisDeiphobusHelenus (ousted by Deiphobus)Achilles (Afterlife)Enarsphorus (Plutarch)Idas (Plutarch)Lynceus (Plutarch)Corythus (Parthenius)Theoclymenus (attempt, thwarted, in Euripides) Paris and Helen Paris (also known as Alexander or Alexandros) was the son of King  Priam  of Troy and his queen,  Hecuba, but he was rejected at birth and raised as a shepherd on Mount Ida. While Paris was living the life of a shepherd, the  three goddesses,  Hera,  Aphrodite, and  Athena, appeared and asked him to award the fairest of them the golden apple that  Discord  had promised one of them. Each goddess offered Paris a bribe, but the bribe offered by Aphrodite appealed to Paris most, so Paris awarded the apple to Aphrodite. It was a beauty contest, so it was appropriate that  the goddess of love and  beauty, Aphrodite, had offered Paris the most beautiful woman on earth for his bride. That woman was Helen. Unfortunately, Helen was taken. She was the bride of the Spartan king Menelaus. Whether or not there was love between Menelaus and Helen is unclear. In the end, they may have been reconciled, but meanwhile, when Paris came to the court of Menelaus as a guest, he may have aroused unaccustomed desire in Helen, since in the Iliad, Helen takes some responsibility for her abduction. Menelaus received and extended hospitality to Paris. Then, when Menelaus discovered that Paris had taken off for Troy with Helen and other prized possessions Helen may have considered part of her dowry, he was enraged at this violation of the laws of hospitality. Paris offered to return the stolen possessions, even though he was unwilling to return Helen, but Menelaus wanted Helen, too. Agamemnon Marshals the Troops Before Menelaus won out in the bid for Helen, all the leading princes and unmarried kings of Greece had sought to marry Helen. Before Menelaus married Helen, Helens earthly father Tyndareus extracted an oath from these, the Achaean leaders, that should anyone try to kidnap Helen again, they would all bring their troops to win back Helen for her rightful husband. When Paris took Helen to Troy, Agamemnon gathered together these Achaean leaders and made them honor their promise. That was the beginning of the Trojan War. Updated by K. Kris Hirst Sources Austin, Norman. Helen of Troy and Her Shameless Phantom. Ithaca: Cornell University Press, 2008.Macguire, Laurie. Helen of Troy from Homer to Hollywood. Chichester: Wiley-Blackwell, 2009.Scherer, Margaret R. Helen of Troy. The Metropolitan Museum of Art Bulletin 25.10 (1967): 367-83.

Slavery in Colonial America Essay Example | Topics and Well Written Essays - 750 words

Slavery in Colonial America - Essay Example Once a person bought a slave, he/she was that person’s property and he could do anything with him that he wished. The slaved would be whipped and treated even badly if he made any mistake. If a slave cracked a disease, that was very common in those times, he was not treated with medicines, etc. (Schneider, 2007). Most slaves used to die due to these terrible living conditions and nobody was accounted for the slaves’ death. (Buell, 2004). In short, once a person became a slave, he was treated worse than animals and there was no value for his existence or his life and if anything bad happened to him, nobody would be accounted for it since he was a slave who was worthy of nothing. (Horton, 2006). The process through which people were made slaves and were sold out was very cruel. First, the slaves, usually Africans were captured. These people included both men and women of all ages. If these people had children, they were captured along with their parents only to grow up and become slaves automatically. These captured people were tied together to prevent them from running away, which was the case many a times whenever the slaves got the opportunity. (Buell, 2004). Then these slaves were taken to special places called Slave Factories where they were tested for their health, strength and wellbeing. The stronger and healthier the slave would be, the higher he would be priced for. The slaves were also tested for their appearance and beauty. For male slaves, the more handsome and good-looking they were, the more expensive they got and for female slaves, the more beautiful they were, the higher they were priced at. (Buell, 2004). After the tests were carried out, the weak and malnourished slaves were set free as they were not of much use while the others were then branded with blazing iron brands in order to create a Slave Identity. (Buell, 2004). Once these people were made slaves, they were the property of the capturer and were then

A healty way of life Essay Example | Topics and Well Written Essays - 750 words

A healty way of life - Essay Example There are some individuals who would go to any length to make sure that their exercise regimes are the best possible ones but would these bring any sanity within their life is hard to fathom. This is because some believe that exercising is good for their health which is not the case at times. In fact this can prove to be a hurdle on their frail body, especially for the ones who are weak and yet they indulge within exercises (Sloan, 2006). This is a well known and proven fact that exercising does not need to be vigorous in order to be termed as effective. This is the case because research and evidence of study has been on the side of the people who do exercises regularly yet in short spells. There needs to be a proper balance between what they eat and how they exercise so that their body and mind remain fit at the end of the day. Another important aspect of remaining healthy is to eat properly and that too within fixed schedules. This allows the people to feel good with their domains and they start enjoying their lives in a better way. Eating right does not need to be a boring task. In fact there must be excitement attached with how one eats and what one eats. The aspect of nourishment is very essential towards gaining an understanding of the ways and means through which one consumes food. When one follows a proper schedule where his diet comprises vitamins, carbohydrates, fats, minerals, proteins and other food nutrients, the boring part involved with eating vanishes quickly. This nourishment can only come about when there are concerted efforts by the people who want to spend their lives in a very healthy manner. However, this is hardly the case because there are cravings that the human beings face from time to time, and they succumb to pressure within their bodies, which asks of them to eat whatever they feel like. Hence making food eating an exciting process is a much needed entity in this day and age, especially when it involves so much of time and energy. A lso the price entailed in bringing food to an individual is worth the effort as this ensures that he pays a particular price for what he wants within his life and how he wishes to have it within a quantifiable limit. Therefore it would be correct to state that eating healthy does not need to be a boring job at all. Moving ahead, it has been proven with sound research at hand that eating right prolongs one’s life to up to 10 to 15 years. If a person eats properly and that too in moderation, there is no reason why they cannot live his life happily. This is because he is eating healthy and then exercising in an adequate manner which in essence increases his life span by 10 to 15 years (Foxall, 1999). Nearly every person wishes to have a long life and if this is ensured with the help of a proper and healthy diet, then there is no reason why one cannot stick to such a health regime and plan. This will also be the basis of knowing how he will enjoy his life and take care of his nea r and dear ones as and when they like. Even though it is a difficult process to eat healthy, it requires strict vigilance on an individual’s part to make sure that there is no point in straying from the already thought out course of action. Therefore if a person wishes to extend his life duration by quite a considerable period of time, it is imperative that he eats right and takes